Lauren Sharp Investigates

Lauren Sharp joined PostalAudits in 2010.  Here she takes a critical look at  some of the innovations and changes that have helped shape the postal activities of some of the UK's largest users of mail services.

Hays Specialist Recruitment

One Step Closer to a Paperless Office

Working in a paperless office? ...  Probably not!

Despite the fact that we are fast becoming a virtual world, direct mail continues to play a vitally important role in the communication mix – and with a very high percentage of UK businesses claiming that physical letters are set to be high on their agenda for the foreseeable future, it looks like it’s here to stay.

An email may never have the personal edge that a letter has and is more likely to be missed or ignored.  Physical mail continues to deliver - it works!   It's still essential - but it brings with it problems all of its own.

The continuous daily pressure to meet the 4pm collection and the added strain of peak periods can make direct mail a demanding communications medium. If there was some way to get one step closer to a paperless office, cut the cost and gain more control - wouldn’t you jump at the chance?

Hays Specialist Recruitment like many leading businesses had struggled with huge pressures on time and facilities, spiralling cost and overall lack of control and governance  of mail right across its highly regionalised business.

Hays Specialist Recruitment is a global leader in specialist recruitment. It has over 4000 employees in its 170 UK offices alone. It sends out nine million letters a year, five and a half million of which are candidate and client mailers from its high street offices. Hays is one of the UK’s largest users of mail services – with a big annual mail bill to match. At its height it was spending of £4.4 million a year on postal services – that’s a lot of stamps.